14 Bath Road
consultation website
Welcome to our dedicated consultation website for the proposed development of 14 Bath Road, Bournemouth.
Here, you can learn more about the vision and current proposals for the site.
Do you live or work locally? If so, please get in touch as we’d love to hear from you about our emerging proposals.
The site
14 Bath Road, Bournemouth is the site of the former Belvedere Hotel, adjacent to St Peters Roundabout and situated between Lansdowne and Bournemouth Beach.
The vision
Royal London, the UK’s largest mutual life, pensions, and investment company, is proposing the transformation of the site at 14 Bath Road, Bournemouth into a purpose-built, high-quality residential building designed to support local businesses and economy, with the specific needs of local residents at its heart.
Proposals
Our emerging proposals for 14 Bath Road seek to bring the site back into use and deliver more high-quality accommodation in Bournemouth.
The development has been designed to the latest standards and will be held and operated for the long term as rental apartments, providing much needed housing for local people.
Royal London was founded in 1861 and is the UK’s largest mutual life, pensions, and insurance company. Royal London Asset Management forms part of the Royal London Group and holds £7.9bn in UK property assets across over 230 properties (figures as at Q3 2023).
As a proud, modern mutual, Royal London is able to take a longer-term view. We can focus on delivering positive, enduring change on behalf of our members and customers and their families, helping to protect the standard of living for this and future generations.